GICs are safe. The market isn't simple. We're here to fix that.

Let's say the quiet part out loud:

If you're in a self-directed account, buying GICs in nominee name can be insanely convenient. It's safe. It's familiar. It's “click, buy, done.”

So what's the problem?

Choice.

With GICs, what you see depends on the channel you're in. And when the shelf is controlled by the channel, you don't always see the full market — or the most competitive options available elsewhere.

Now compare that to mortgages: you apply once, and brokers/online platforms can show you a wide set of lenders. Canadians are used to that experience.

But for GICs? Most people still get whatever their channel happens to offer.

That's what EasyGIC is really about:

We're building a single, modern workflow that makes it easier to access more GIC options — without turning your savings into a captive shelf.

And you get a real person.

Your own GIC advisor. A human in the loop — not a chatbot, not a call centre, not someone trying to pivot you into mutual funds or seg funds or whatever else is on their quota this quarter.

They're here for the one thing you came for: GICs. That's it. They'll help you compare options, walk you through the paperwork, and make sure you end up in the right product — not the most profitable one for someone else.

We might be “another channel” today. But we're determined to be the easiest, cleanest, most transparent one.